Vacation Rental Image.
Here's the method.
An overwhelming majority of vacation rental bookings are solely internet based. It's also noteworthy that so few properties make the most of their sales potential knowing this. Homes can stay stagnant on booking sites with the same bland formatting that can't possibly embrace the assets of your home. Your calendar may be lighter as a result.
We can help fill your vacancies.
It's easier to make yourself stand out than you think.
-- The Highview Manasota Key; 2012
This client has a unique niche in a slower rental area. Their goal was to be booked 80% of the time to have a more stable secondary income.
Their peak season is now booking over a year in advance; their overall sales have doubled.
In our opinion, it's simple. Create a unique, well presented face on the internet that will engage and captivate your future guest.
Using the assets of your local area as well as portraying your space to it's fullest, you're not just promoting your home; you're promoting an experience. And that makes your home become more intriguing
than any rental listing could ever be.
You'll convert more potentials into definites.
You'll draw more rental inquiries, allowing you to be more selective. This will better your chances for guests who appreciate the vacation experience. These tenants tend to treat your space...kinder. =)
And dare I say, even in this competitive market, you'll be able to raise your rates?
When potential tenants can imagine themselves in your space,
and they can't do that with your competition;
you will benefit.
The battle plan you ask? Here's how we do this.
.com
Currently, the fastest growing demographic on social networks are ages 35-64. This group is eagerly and actively exploring sites like Facebook, Twitter, Google Plus, Pinterest, and more.
Supplementing your website with your own place on social networks will amplify your results. More people in more places can get familiar with your home. And the more you put into the interaction, the more you'll get out of it.
Adding yourself to Google Maps and Google Places, as well as GPS listings, can add that extra visibility to seal the deal.
Using the natural beauty of your area, thoughtful photography, and a writing style of your choosing, we can build an internet presence that achieves your goals. First we'll optimize your listings. Then, we'll create a website that you can post on your listings for more information, steering your potential tenant to a place that's focused on you.
And that's exactly what we want.
If we can keep them OFF of the booking websites,
and keep them ON your website;
they're much more likely to book with YOU.
Here's why.
The vacation rental booking sites are a great way to be discovered, but they don't give owners a way to embrace their tenant. They let you post a couple pictures and your your calendar information if your lucky. But it feels like a "listing", not a "vacation".
Guests generally know the area they want to stay in, just not the specific place. And EVERYONE shopping for a vacation rental can't wait to find the place they'll soon call home. When they get caught up vacation hunting on your site; they're not on the booking sites looking elsewhere.
That's right. They can't just click backwards and go to the next listing. The customer is in your world now. And you can treat them however you'd like.